Josh Ellis is a financial advisor and educator who has seen too many well-crafted financial plans fall apart because there wasn’t a strategy in place for long-term care. That realization became the foundation for Easy Care Decision—a company built to help individuals and families plan for care in a smarter, more flexible way.

After transitioning from coaching college basketball to financial services in 2016, Josh quickly discovered how unprepared most families were for the rising cost and complexity of long-term care. Today, he works to fill that gap—offering solutions that preserve independence, protect assets, and bring peace of mind to families across the country.

Through Easy Care Decision, Josh is building more than just a company—he’s creating a platform that combines education, resources, and holistic financial expertise to help people plan confidently for the years ahead. Whether clients are looking to avoid the limitations of traditional long-term care insurance, leave a financial legacy, or simply avoid becoming a burden to loved ones, Josh’s process is rooted in clarity, compassion, and proven strategy.

Josh and his wife have been married since 2012 and are raising three daughters. Together, they enjoy traveling, making memories at Disney, and being active in their church community.